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Looking ahead in retail | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Influence Marketing partner Martin Rydlo weighs in on what he anticipates to see in the shopper space in the next year, from Target needing to live up to its “Pay Less” promise to compete with Walmart’s campaigns, to how loyalty programs will lose members to Loblaws PC Plus. Rydlo currently works with Overwaitea/Save-On-Foods, while Influence Marketing works on Sobeys’ in-store sampling in Ontario and has worked with Metro in the past.

Read more: http://strategyonline.ca/2014/04/16/looking-ahead-in-retail/#ixzz2z9xJXLGj
 

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